There are many benefits of social media marketing for businesses and organizations that want to solidify their brand, but how do you go about getting actual results from your time and effort?
In other words, how does a post or tweet translate into business growth for an organization?
The value of social media marketing to businesses isn’t just in the ability to promote content to the masses; it’s in the ability to promote quality content that builds a community and virtual following over time. It’s also in the ability to influence behaviour by getting your audience to engage and interact with you.
In the battle between quality and quantity of social media content, quality wins. Here are a few reasons why:
Quality content builds trust and a following.
People become social media followers and fans of an organization because they trust that the content provided.
Quality content is engaging.
Social media is meant to be engaging and social (hence the name “social media”) and for organizations, more engagement on social media can translate into increased brand awareness, higher traffic to your site and more prospects in your marketing funnel.
With quality content comes social proof.
Search engines look for quality content, by looking at the social signals to help determine rank. In other words, quality content is now measured in part by how often it’s liked and shared on social media.
So how can you ensure quality when it comes to the content your organization is posting on social media?
Consider what your organization is posting. Is it helpful information your target audience wants? Is the topic relevant to what your audience is looking for or talking about? What are the analytics telling you? Not just the likes and shares, but the clicks and conversions too. Different audiences respond in different ways and what works for one industry may not work for another, but ultimately you want to show that the time and effort you spend on social media marketing is contributing towards your business growth and company goals.
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Article credited to: https://www.smartbugmedia.com/blog/why-quality-over-quantity-is-key-in-social-media
