Email marketing is still one of the most relevant digital marketing tools for small businesses. With the majority of people preferring to be contacted via email compared to other digital marketing methods.
What is email marketing?
Email marketing is the use of email to promote your brand or product to your potential or existing clients. At its worst it is when people spam you with irrelevant content but it can be used to build trust and meaningful relationships with your customers when done right.
Seven of the best email marketing strategies
1. Know your client
It is important to build a buyer persona. Who is your client and what information is important to them? How are they interacting on your website and where in the customer journey are they? By segmenting your email list, you will be able to target specific clients with personalized emails which approach them in their customer
journey.
2. Personalise your email
As mentioned above this is important but don’t take it to the extreme else you may not get the open rate you would like. People don’t tend to open mails with their name in the subject line. People are wary of identity theft so it is important to broach the subject of personalisation carefully. Only use the information supplied to you via your opt-in form.
3. Get permission
People don’t like to be sold to if they have not given you permission. It is important to create your email list by having an opt-in form on your website. You should also give your customer something of value when you request their email address.
It could be an ebook, a coupon or even a free 30-minute consultation with you. This is important as it will also display to customers how much you value the information they are supplying you with. You should also have an unsubscribe button so that your customer can opt-out should they wish too.
4. Use all your emails for promotion
There are a variety of emails which you can send to your client. They can be transactional or informative. Depending on the type of email will depend on what kind of information you supply them with.
